Doing this in your “real life” may help you in your “virtual” life. Today’s article discusses personality traits that may help you online. Here’s what they had to say, “Professionalism Because social media is a personal source of information, we tend to let our professional guard down. This is completely understandable. Surely you want to have an online presence that’s not completely buttoned-up and stiff. Where else are you going to post your rave pictures and fun experiences with friends?” To read more, CLICK HERE.
Today’s article discusses email marketing and what your need to know. Here’s what they had to say, “No matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Data is disrupting email in one really sneaky way: It’s getting rid of “best practices.” As analytics catch up with tactical planning and measurement, it’s getting easier to gather insight on smaller and smaller segments.” To read more, CLICK HERE.
Today’s article discusses the struggle on creating subject lines and why you may just have to give into the robots. Here’s what they had to say, “The simple truth is that optimizing subject lines is not child’s play. It might not even be adult’s play. Increasingly, it has become clear that subject line optimization is best left to our Robot Overlords. Machine learning is better at subject lines than you are.” To read more, CLICK HERE.
Want to learn how to captivate an audience like a Hollywood director? Today’s article explains how you can learn to reel in your audience and keep them dangling there for more. Here’s what they had to say, “With any film, the goal is to give the audience the information they need to put the story together for themselves – to give them enough to understand where the journey may take them. On a landing page, this is done by using a hero shot to help the audience picture your product and imagine themselves using it.” To read more, CLICK HERE.
George R. R. Martin has a huge task ahead of him, the author of the books that inspired the HBO series Game of Thrones is busy writing the next book in his series. Until then, readers are left waiting in anticipation for the next book. It may seem easier to get an audience to latch onto the fictional word but how about your content? Getting an audience to latch on to your every word can feel amazing and empowering but how can you do it when it comes to marketing. Here’s what they had to say about fascinating your audience, “To create Mystique, begin your introduction with a juicy question that begs for an intriguing answer. Jump in with a descriptive story, tapping into the senses, to trigger Passion. Establish Trust with supporting facts and figures, or maintain a consistent (yet engaging) style your readers can count on. When you have a solid structure, it’s easy to include fascination triggers and connect with your audience emotionally.” To read more, CLICK HERE.
Every page on your website is important but the one that gets your people in touch with you is one of the most important. Today’s article discusses how to make your contact page great. Here’s what they had to say, “Give the People What They Want: I hate contact forms – somehow I just get the feeling that when I fill one out, I’ll never hear back from them. It also feels like I’m somehow untrustworthy and don’t deserve a real email address. Of course, providing a real email address opens you up to potential spammers, so it’s really a bit of a toss up. However you choose to set up your contact page, make sure that it’s supremely easy for folks to get in touch with you. ” To read more, CLICK HERE.
Was it black and blue or white and gold? One minute you were sure it looked a certain way but later when you came back to it…it changed! Were you just as confused as the rest of the internet world? Think about how many people were talking about that silly dress and then think of how you could have taken advantage of all that chatter. Today’s article explains how companies took advantage, here’s what they had to say, “The best social shares are those that trigger a response, asking something along the lines of do you prefer “A or B,” for example. In a fast-paced world where we’re dealing with thousands of bits of information a day, we want our engagement opportunities to be quick and meaningful – and we want to have a voice. Make it easy for people to get what they want by setting it out plainly.” To read more, CLICK HERE.
Is this symbol on the right the beginning to a new era? Will hashtags take over? Today’s article discusses the possibility, here’s what they had to say, “…will hashtags take over the Internet? Many think the domain name space is dead in favor of search, user experience, apps, and social networks, mostly driven by hashtags. But I find when I talk to Millennials or even the next generation like my 12-year-old son, they still use a browser and search actual websites. ” To read more, CLICK HERE.
Looking to make some great infographics? Today’s article explains how to do it easily, here’s what they had to say, “A 2014 study shows that the use of infographics among B2B marketers increased 9% from 2013 to 2014: from 43% adoption to 52% adoption. And a recent report from Social Media Examiner shows that original, visual content is the number one form of content that marketers want to learn more about in 2015. But how can those who don’t necessarily have a design background — or the budget to commission an agency, hire a dedicated in-house designer, or purchase expensive design software — create professional-looking infographics that are able to captivate their audiences?” To read more, CLICK HERE.
Today’s article features seven intriguing email subject lines aimed to help your opening percentages. Here’s what the author had to say, “…when I see a subject that catches my eye, I typically read that email right away. That’s the power of email. No matter what new social network springs up, your email will likely last many years into the future. Email marketing is a great way to connect, engage, and convert your audience.” To read more, CLICK HERE.