The worst thing that can happen to your hard work is for it to go unnoticed or go straight into the trash. And today’s article explains exactly how to keep your marketing emails out of a spam folder. Here’s what they had to say, “Roughly 17% of messages go to junk folders or simply disappear. That’s crazy, right? Not if you take a step back and consider all the factors that go into a successful send. With the ever-changing ability for mailbox providers to filter your email, it’s important to understand the entire deliverability eco-system.” To read more, CLICK HERE.
LinkedIn may be used for networking but did you know you can use it for collecting leads? And figuring it out doesn’t have to take tons of graphs and statistics, why not leave it to the experts. Here’s what they had to say, “Though traditionally used to house professional resumes, connect with influencers and find new hires, it’s also become a valuable resource for your marketing campaigns – with an audience of over 300 million business professionals, LinkedIn is a hotbed for lead generation.” Want to see how they can help? CLICK HERE!
When I traveled to Europe I decided I would keep a travel blog. I wrote long and detailed pieces at first but then I just lost interest and of course now I regret it. Today’s article explains how you can give your blog a fresh start. Here’s what they said, “Most bloggers start well. After starting the blog, they have a lot of enthusiasm, publish content regularly and do a great promotional push. They put in a lot of effort trying to make their sites successful. But after this honeymoon phase as the novelty wears off and the harsh reality kicks in, it becomes more difficult to keep finding the time for the blogging project.” To read more, CLICK HERE.
Have you ever been excited to receive an email from a company you subscribed to? Chances are it was because they were offering a discount or some sort of incentive. Today’s article wants to help with getting your subscribers excited about receiving your emails. Here’s one of the ways, “Setting the stage with clear expectations is critical at the point of opt-in and throughout the relationship with consumers. Most retailers kick things off with the incentive of a discount off a first purchase. They do it because it works! Consumers want that discount, and it helps generate the first purchase retailers are hungry for.” To read more, CLICK HERE.
Today’s article explains how to whip up your writing into shape by creating the most perfect content for your landing page. Here’s what they had to say, “the online marketing space is flooded with vague statements that hurt clarity and ultimately, credibility. For that reason, you have to be clear about the value that you have to offer – value that you can’t get anywhere else. Even your testimonials should communicate specific benefits. Lower on Video Brain’s page are some of the most broad, meaningless testimonials the judges had ever seen…” To read more, CLICK HERE.
Maybe you’ve gotten to the point in your business where you have scheduled automatic posts or you’re just used to posting every hour or every two. But what happens when tragedy hits? Do you continue to Tweet as if nothing has happened or do you take a pause? Today’s article discusses what to do if that should happen and what actions you may want to consider. Here’s what they had to say, “Whether it is fair or not, when your business is tweeting during a major negative news event, offense can come quickly. It’s important for social media managers to have a pulse on these events, and a plan in place to pause your scheduled content so at not to seem “out of touch” or insensitive to your audience when earth rattling news occurs.” To read more, CLICK HERE.
Did I get your attention? I’m trying to catch your attention! Engaging your Facebook friends is hard enough but engaging your audience from the social media side of your business is important. Today’s article explains four ways you can engage your audience visually on Facebook. Here’s one, “Use fan-submitted images It’s easy to forget the storytelling power of the images submitted by your fans when you’re looking for ways to increase engagement. Using one of fan-submitted images tells a story of their experience with your brand and how it has impacted their life. Also, it is a great way to appreciate their commitment and show you are dedicated to them.” To read more, CLICK HERE.
Answering emails or getting some exercise on the bike are great things to do but is it wise to take on both? Multitasking is great, right? You get to work on a bunch of different things all at once but when can it turn bad? Usually when you take on too much and then the quality of your work, whatever it may be, begins to suffer. Today’s article explains how publishing to much may be hurting your business. Here’s what they had to say about sticking with one thing until your truly master it, “…we’ve discovered something interesting. In almost all cases, these successful content marketing-driven companies put all their energy into one channel. It was just a blog, just a series of videos, or just a podcast. Then, after many months and years of success, they began to diversify the content offerings. There’s something about building a loyal audience on one channel before giving them additional options.” CLICK HERE.
Do you have a mobile website? Or do you have a website that is accessible by smartphones? They aren’t necessarily the same thing. Making an appealing mobile site can be the difference between getting business and losing a prospect. Today’s article provides ten ways to make your mobile webpage more mobile friendly. Here’s one about phone numbers on your page, “Users should be able to tap/click the phone number to initiate a call, so enable click-to-call functionality by making the number a hyperlink with the tel: protocol. (See RFC 3966 for tel URI specifications.)” To see the others, CLICK HERE.
It’s hard enough to design a website that’s appealing to your audience but if they join your email subscription, you want to make sure your emails are getting just as much appeal. Today’s article lends a helping hand and guide you to perfecting your email design. Here’s what they had to say, “In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. And, at the end of the guide, you’ll find a toolkit with time-saving resources.” To read more, CLICK HERE.