Today’s article explains seven ways to get traffic to your content without relying on Google. Here’s what they had to say, “Unfortunately, it’s very easy to get SEO myopia. That’s why I’ve put together seven traffic strategies that don’t rely on Google at all. While most of them will help your SEO, either directly or indirectly, that’s not the point. On the contrary, a few of the strategies mentioned here are now looked down upon as SEO techniques that will get you penalized. But that’s only if you try to abuse them, rather than use them. Remember, we are not after rankings. We’re after traffic and leads.” To read more, CLICK HERE.
Practically anyone with a business on social media would love to see their content go viral but that actually happening is much more uncommon than you’d think. Today’s article explains a three step marketing strategy for going viral. Here’s what they had to say, “Consider viral as the three-headed dog in Greek mythology, known as Cerberus. It’s a bold image but it’s also an important one. If you envision viral as Cerberus, it will help you understand that something as powerful inherently has three key heads that you need to feed.” To read more, CLICK HERE.
How do you turn a boring presentation with potential inquires into a fantastic sales presentation with interested clients. Today’s article explains how to engage your audience during a presentation in five ways. Here’s one, “Video and Pictures Used strategically at critical moments in your presentation, videos and imagery will serve as powerful tools to drive your message home. Just be careful not to use too many, and choose media that reinforce the message and can stand on their own. You don’t want to be in the position of having to explain the video that your audience just watched…” To read more, CLICK HERE.
What does Maslow’s hierarchy of needs have to do with your landing page? Today’s article explains how each step can be used to make sure you are connecting, emotionally, to your prospects. Here’s what they had to say, “Emotions aren’t generally discussed within the context of landing page optimization, but the fact remains: our emotions impact the decisions we make and the products we buy. Knowing this, it stands to reason that fulfilling the emotional needs of prospects on your landing pages motivates prospects and can lead to more conversions.” To read more, CLICK HERE.
Today’s article discusses everything that has to do with preheaders. Not sure what a preheader is? If you’ve ever been on your phone checking your email, you’ve seen them, it’s that one line preview below the subject line. So how can preheaders affect your email marketing? Here’s what they had to say, “This is what I discovered: Preheaders can indeed have a significant effect on your email performance metrics. However, I still had some questions: With what metrics? In what way? By how much?” To read their findings and to read more, CLICK HERE.
Getting your visitors to get to you Facebook page and like your content isn’t as difficult as it seems, especially with today’s article. The author created a 25 step “game plan” on how to increase your reach on Facebook. Here’s one of their tips, “Include Facebook like and/or share buttons on all your posts. This will help get your content spread on Facebook, will increase the traffic you get from there and hopefully result in more likes to your page. Mashsharer is a good plugin that makes it easy for visitors to share your posts. See my list of recommended WordPress plugins.” To read more, CLICK HERE.
Figuring out what your mobile site layout should look like is hard enough but then making sure that your landing page is sufficient enough for first time visitors can seem nearly impossible. But today’s article discusses what you need to do to make sure you’re making the right first impression. Here’s what they had to say, “Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space. But the real tricky part is understanding – and adapting to – the way your users’ behavior changes when they’re browsing from the palm of their hand.” To read more, CLICK HERE.
Do you have difficulty with email marketing? Today’s article explains how you can get past these issues. One issue may be if you don’t know what to write about? Here’s what they suggest, “Think about what you want to achieve through email. Do you want to inform subscribers about company updates and featured products? Or are you hoping to give them advice they can use in their daily lives? Consider the value you hope to bring to your subscribers and be sure to communicate that with them.” To read more, CLICK HERE.
Today’s article lists seven resolutions for 2015 when it comes raising your website conversions. Here’s what they had to say, “While new advancements and opportunities arise constantly, the beginning of a new year always seems to be a good time for planning and goal setting. If you share responsibility for the success of a website, here’s a list of seven ideas you may want to include in your 2015 resolutions.” To read more, CLICK HERE.
Just because you own a small business, it doesn’t mean you can’t have big digital marketing plans. Today’s article explains how you can create a digital marketing plan for your business. Here’s what they had to say, “Online marketing is more than just signing up for Facebook and creating a website (although those are two important aspects of it!). It’s also a great way to promote your business without breaking the bank (i.e. no more roadside billboards) and can be easily measured. Already having palpitations over the thought of starting a digital marketing plan? Fortunately, it’s less complicated than you think. ” To read more, CLICK HERE.