Email Marketing And What You Need To Know

inbox buttonToday’s article discusses email marketing and what your need to know. Here’s what they had to say, “No matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Data is disrupting email in one really sneaky way: It’s getting rid of “best practices.” As analytics catch up with tactical planning and measurement, it’s getting easier to gather insight on smaller and smaller segments.” To read more, CLICK HERE.