Have you ever been excited to receive an email from a company you subscribed to? Chances are it was because they were offering a discount or some sort of incentive. Today’s article wants to help with getting your subscribers excited about receiving your emails. Here’s one of the ways, “Setting the stage with clear expectations is critical at the point of opt-in and throughout the relationship with consumers. Most retailers kick things off with the incentive of a discount off a first purchase. They do it because it works! Consumers want that discount, and it helps generate the first purchase retailers are hungry for.” To read more, CLICK HERE.