George R. R. Martin has a huge task ahead of him, the author of the books that inspired the HBO series Game of Thrones is busy writing the next book in his series. Until then, readers are left waiting in anticipation for the next book. It may seem easier to get an audience to latch onto the fictional word but how about your content? Getting an audience to latch on to your every word can feel amazing and empowering but how can you do it when it comes to marketing. Here’s what they had to say about fascinating your audience, “To create Mystique, begin your introduction with a juicy question that begs for an intriguing answer. Jump in with a descriptive story, tapping into the senses, to trigger Passion. Establish Trust with supporting facts and figures, or maintain a consistent (yet engaging) style your readers can count on. When you have a solid structure, it’s easy to include fascination triggers and connect with your audience emotionally.” To read more, CLICK HERE.