How You Can Benefit From Viral Stories Like The Color Changing Dress

Courtesy of http://www.benchmarkemail.com/blogs/detail/why-the-dress-went-viral-and-how-brands-cashed-in
Courtesy of http://www.benchmarkemail.com/blogs/detail/why-the-dress-went-viral-and-how-brands-cashed-in

Was it black and blue or white and gold? One minute you were sure it looked a certain way but later when you came back to it…it changed! Were you just as confused as the rest of the internet world? Think about how many people were talking about that silly dress and then think of how you could have taken advantage of all that chatter. Today’s article explains how companies took advantage, here’s what they had to say, “The best social shares are those that trigger a response, asking something along the lines of do you prefer “A or B,” for example. In a fast-paced world where we’re dealing with thousands of bits of information a day, we want our engagement opportunities to be quick and meaningful – and we want to have a voice. Make it easy for people to get what they want by setting it out plainly.” To read more, CLICK HERE.