Why The Robots May Win

RobotToday’s article discusses the struggle on creating subject lines and why you may just have to give into the robots. Here’s what they had to say, “The simple truth is that optimizing subject lines is not child’s play. It might not even be adult’s play. Increasingly, it has become clear that subject line optimization is best left to our Robot Overlords. Machine learning is better at subject lines than you are.” To read more, CLICK HERE.